Meet Raffi
👋 Hey there! I'm Raffi, a marketing maven with a knack for storytelling and a passion for community engagement. My journey began in the classroom, empowering young minds, and has evolved into crafting compelling marketing campaigns that resonate with diverse audiences. My strategies go beyond conventional marketing—by understanding the unique needs and behaviors of audiences, I'm able to tailor campaigns that not only inform but also foster a community around your brand.
I'm here to connect your community.
2018 Daytime Emmy Award for Outstanding Interactive Media – Enhancement to a Daytime Program or Series: Nominated for exceptional contributions to interactive media, enhancing the viewer experience and elevating the overall quality of the daytime program.
StoryBots on Netflix
INTERACTIVE APP
🏆 WINNER
KCCE Excellence Award & 2023 ACCE Chamber of the Year Award Finalist: Instrumental in the Bowling Green Area Chamber of Commerce's recognition as a top finalist for the ACCE award, thanks to our "Bounce Around BG" initiative, which aimed to better engage the local youth.
Bowling Green Chamber
COMMUNITY MAP
Connecting Communities with Quality Resources
Marketing and Brand Management
Orchestrating innovative marketing strategies and brand management, Rafael adeptly aligns brand vision with market trends to propel organizational identity and enhance consumer engagement.
Educational Content Development
Raffi harnesses his extensive teaching background to develop compelling, curriculum-aligned resources, enriching learning experiences and promoting academic excellence.
- Community Engagement and Growth
With a passion for community growth, Rafael uses his blend of educational insight and marketing acumen to build vibrant, informed communities, encouraging participation and expansion.
Case Study:
L&N Depot
Train Museum
Collaborating with the L&N Depot Train Museum, I played a pivotal role in enriching their educational content and broadening their field trip programming. My focus was on creating immersive, historically-rich educational materials that resonated with students of various ages. By integrating interactive learning experiences with the museum's rich railway history, I helped in significantly enhancing the appeal of their field trip offerings, making them a more engaging and informative destination for schools.
Rafael Frensley is a seasoned educator and marketing professional with a diverse background. Starting his career as an elementary school teacher, Rafael spent five years in this role, developing a strong foundation in education. He then transitioned into the world of learning brands, contributing to projects with notable entities like Ask the StoryBots and GoNoodle. His work has involved collaborations with prominent partners including Nickelodeon, Disney, Common Sense Media, the NFL, and Yumble.
Throughout his career, Rafael has consistently focused on connecting lifelong learners with quality educational resources. His roles have varied from marketing coordination to community management, showcasing his versatility. Rafael's experience is marked by his tenure in various organizations like the Bowling Green Area Chamber of Commerce, SeekNow, GoNoodle, StoryBots, and Metro Nashville Public Schools. His skills range from stakeholder collaboration, social media management, and campaign development to process optimization, content curation, and brand management.
Rafael's educational background includes a Master's in Education, specializing in Curriculum Instruction and Assessment, and a Bachelor of Fine Arts in Elementary Education. His career trajectory reflects a deep commitment to education and community engagement, emphasizing the use of creative and strategic methods to foster learning and growth.
Here we go!
I have been lucky enough to work with cool folks and fun brands, and I'd love to help you find your community!
GoNoodle
Partner ACTIVATION
Disney
PARTNER ACTIVATION
Classroom Soundtrack
SPOTIFY BRANDING
Yumble
EDUCATOR Campaign
